Reimagining a patient experience

Reimagining a patient experience

Project

Hackathon

Challenge

Design the future patient experience…not just a digital product, but a moment, a space, or a service that makes the experience of being a patient more human, more clear, or more empowering than it is today.

Discovery

  • 60% of patients report a negative healthcare experience over three months.
  • 30% of hospital visitors experience disorientation navigating to the right department

Design Process

3 hours of rapid ideation and design

We split into teams of two and first began with jotting many negative experiences then ideas down like a health-related Alexa to a wayfinding solution.

We realised that designing around a patient's want to feel seen and heard to avoid further distress was something to take further. We journey mapped out one common experience: going to A and E and waiting in the chaos for hours.

We designed for patients arriving in acute admissions who struggle with feeling invisible and uninformed at the moment they're waiting, often in pain or fear, without knowing where they stand in the system or what's being done for them.

Solution