Role
Product Designer
Skills
Luxury Skincare
Timeline
Q3 2023
Overview
Noble Panacea is a luxury skincare brand built on proprietary Bio-Cellulose Technology. In 2023, the brand relaunched its website to better reflect its premium positioning, support a growing product range, and give customers a smoother way to shop and find the brand in-store.
I led the content mapping for the relaunch, translating the brand's new style guide into fully built-out pages across the site. Alongside this, I designed a custom icon set and a bespoke set of map icons for the store locator, giving the "find a stockist" experience the same level of polish as the rest of the brand.
Working closely with our consultant, Fred, and the Dubai-based CMS team, I helped bring the new site live end-to-end including integrating the brand's new oils range into the product catalogue and page templates.
The Problem
Noble Panacea wanted to update its website to match the quality and sophistication of the brand itself. The existing site no longer reflected the brand's premium identity, made it hard to navigate a growing catalogue, including a new line of facial oils, and lacked a clear, on-brand way for customers to find stockists.
Research & Discovery
Content mapping
Before any page was built, I mapped the full site so the relaunch had a clear, consistent structure to design from rather than being patched together page by page.
Site map
Style Guide
Ideation
Looking at competitors
Final Solution
Outcome
Learnings
Noble Panacea launched a site that matched its luxury positioning, a cohesive visual system, a clearer product architecture that could absorb the new oils range, and a store locator experience on par with the rest of the brand.
